Unfolding the TV Ad-Tech Revolution

The TV business is going through a fundamental metamorphosis worldwide. The art of storytelling in video continues to be, and will remain a dominant form of entertainment. Almost simultaneously, the underlying business models, technology and operating methods are changing to adapt to a whole new world of globalized content distribution, matching speed with our changing behavior of consuming video on mobile devices. All forms of media other than TV have always been targeted, be it local editions on print, city-specific FM radio, area-specific billboards and personalized media consumption in Internet-enabled devices. Read More…