The TV business is going through a fundamental metamorphosis worldwide. The art of storytelling in video continues to be, and will remain a dominant form of entertainment. Almost simultaneously, the underlying business models, technology and operating...
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Why is Demonetization blessing in disguise for advertising sector?
Demonetization has hit the common man’s purse thereby hurting many Indian retailers and brands. With a daily withdrawal limit of Rs. 2,500 there is only so much that an average Indian could buy in the cash market. In India, over 86% of transactions still...
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